Founders and Team



Jean Michel Rif. Managing Director

29 years experience in Semiconductor and SoC as Distributor Manager, Area Sales Manager and Product Line Manager for the French Market
Started Advance Rep endeavor (13 years collaboration as Field Sales Engineer, Product Lines Manager and Sales Manager)
Large distribution network expertise and relationship

Denis Jaillard. Technical Director

13 years experience as electronic system engineer and Design Manager
18 years experience in technical support and technical sales in French market
Real technical and architecture expertise
Strong relationship with designs houses (trusted advisor)
X86 Intel IA and ecosystem/ Video / Analog


Isabelle Agazzini. Internal Sales Assistant

8 years experiences in sales administration in industrial segment
Service business creation and management during 8 years


Eddy Montagner. Key Account Manager


10 years experience in Semiconductor Distribution and Rep companies, with different positions as:
  Field Application Engineer
  Product Line Manager
  Key Accounts Manager
Strong skills in sales and marketing
Good knowledges of French market and new technologies


Olivier Robert. Board Advisor and Shareholder


General Manager
Aurum Consulting
25 years of experiences in various sales positions for US semiconductor ( SoC ) organizations in Europe
EMEA Sales Director & Strategic Account Manager at Centillium from ‘06 to ’09
Sales Director Europe at Wintegra from ‘02 to ’06
Area Sales manager & Distribution manager at Conexant Systems from ‘89 to ’02
B2B marketing campaign to deploy new technology and standard Founders